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New White Paper Bids To Drive Down Fleet Deaths

Fleet Deaths

A leading road safety ambassador and MP has met with a national commercial driver training firm in a bid to reduce fatalities on the nation's roads and learn how drivers can improve road safety.

Up to a third of all road accidents in the UK involve someone who is at work, resulting in more than 20 fatalities and 250 serious injuries every week.

Revue, which provides driver training to commercial fleets throughout the UK, has developed a white paper investigating how accidents and risk can be reduced on Britain’s roads.

MP for Manchester Withington, John Leech, met with the company to learn about the work it is doing. He said: “I am passionate about improving road safety and what I’ve learnt from meeting with Revue and seeing its research is that commercial driver training must stretch beyond just teaching driving skills.

“It is coaching style feedback on actual behaviours that has the most impact on reducing risk. It’s not just beneficial for companies wanting to reduce insurance costs and protect employees from fraudulent claims, but also for the general public using our roads.”

Revue uses the data from in-vehicle cameras in order to provide commercial drivers and trainers with evidence-based coaching feedback.

The white paper looks at the impact of combining technology and behavioural coaching can have on drivers’ habits. Research has also indicated that driver intervention coaching and the use of cameras and data devices has a positive effect in reducing car accidents and injury.

Glen Mullins, Revue Director, added: “It’s encouraging to have John’s support on our contribution to helping make the roads safer as it’s close to both our hearts.

“The research in our white paper suggests drivers of vehicles fitted with Video Data Recorders (VDRs) who receive coaching feedback take significantly fewer risks when behind the wheel. In fact, we found van drivers are nearly forty per cent less likely to be involved in an incident.

“One of our customers recently implemented our solutions to its fleet of 200 vehicles in London and reported a 36 per cent reduction in accident frequency in 10 months.”

It is reported that Revue has now presented the white paper to the Parliamentary Advisory Council for Transport Safety (PACTS). It is believed that Revue will now continue to work with other road safety campaigners and transport organisations to help inform Government decisions on making British roads safer.

Have a fleet? Work with the country’s leading accident management company. Call Winn Solicitors today on 08450 58 87 87.

(image courtesy of Taoty/


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