Commercial Vehicles Urged To Take Part In Road Safety Week

Commercial Vehicles and Fleet operators are being urged to sign up now to be part of November's Road Safety Week 2014 by road safety charity Brake, with this year’s theme of being on the “look out for each other”.

This year's Road Safety Week, now in its 18th year and coordinated by Brake, is intended to raise awareness of the ways everyone can help protect one another on roads in a bid to reduce road traffic accidents and car accident claims.

Brake is calling on drivers to protect children as well as pedestrians and cyclists by slowing down to 20 in towns and villages and taking it slow at junctions and bends.

Employers are reportedly being urged to help promote this year's theme to their staff and local drivers, as well as other road safety issues that are important to them.

Julie Townsend, Brake Deputy Chief Executive, said: ‘Employers can play a vital role in improving road safety and saving lives, by raising awareness among staff, customers and contacts about safe driving and engaging with the community on this issue.

“Road Safety Week is an opportunity for organisations to focus attention on road safety and speak out about the difference we can all make in preventing tragedies and creating safer communities.”

Brake is also urging organisations to make use of low-cost guidance for their staff from Brake’s Fleet Safety Forum in the run up to the Week to develop year-round fleet safety practices and also benefit from discounts on best practice events plus regular guidance briefings, resources and news.

Employers can access free electronic resources and guidance to help them get involved.
Organisations can register their interest by visiting www.roadsafetyweek.org.uk/organisations where they will receive information, tips and ideas as well a free e-action pack (emailed out from September) with downloadable posters and advice on taking part.

Brake founded and runs Road Safety Week as an annual event to stimulate community involvement in promoting road safety awareness year-round.

Road Safety Week attempts to highlight the devastation of road death and injury, and encourages everyone to take action to prevent injuries and deaths.

(image courtesy of chrisroll/freedigitalphotos.net)